Jean Lin

NYC-born and Taiwan-raised, Jean Lin is a full-time marketer, working at HungryPanda as a Marketing Associate, and running Sphyrn Marketing, the only Taiwanese American-owned marketing firm in Houston. She obtained a microbiology degree from Ohio State University and landed a job at Houston Methodist Research Institute. Through running social events during her leisure time, she rediscovered her passion for writing and connecting people. Sphyrn Marketing was formed with the help of many of her past event participants. She then left the sciences field to focus on building her profile in marketing, by organizing pop-ups and promoting various Asian-owned businesses.  

What does being Asian American or Pacific Islander mean to you?

It means dual responsibilities both as American and also Asian. My existence bridges two very different cultures. Sometimes, this experience would make me feel alienated, but I’ve learned to celebrate how unique it is to be a chameleon, navigating through the nuances of cultural differences.

What are the proudest accomplishments of your career?

Sphyrn itself is my proudest creation despite the hardship that comes with it. 

What drew you to your creative field?

A little more than a year ago, someone participated in my event and encouraged me to pursue possibilities outside of research. I have always enjoyed writing and put my creativity into designing events and activities. However, it was that specific moment that made me realize there is a strong demand for my creativity. I then understand this is my calling.

How does your heritage impact your work?

People are more willing to work with Sphyrn when I state that I’m a Taiwanese American female entrepreneur. Perhaps it has a lot to do with how Taiwanese are the minority within the minority. But I prefer to believe that it is a collective effort, as we build recognitions for Taiwanese food culture and hospitality.  

How has your creative practice changed or evolved over the past year?

The past year has pushed me into challenging myself in unexpected ways. I had no experience in graphic design, website building, videography, or music editing prior to Sphyrn and yet each project forced me to expand my skill tree (this reference is for all the gamers, lol). Every time I tell myself that I have probably reached the level cap, something new occurs. It’s stimulating, exciting, occasionally painful, but nevertheless rewarding.

What AAPI designers and creatives inspire you? Why does their work resonate with you?

I am a huge fan of James Jean and YuTsai. As I stated before, there aren’t too many of us in the US. Both of them came from my hometown, Taipei. It’s an international city however it is also very conservative in some ideologies. I feel for their struggle in the US and celebrate their successes. 

James Jean’s art style is constantly evolving and I love how he never limits himself to a certain type of art form. He did some of my favorite graphic novel covers, movie posters, and murals in LA. None of those would have happened if he wasn’t willing to collaborate with other creative people. I remind myself every day to be open-minded and acceptive of changes despite the initial discomfort that may occur. 

YuTsai is known for being the judge of the American’s and Asia’s Next Top Model. He also came from a STEM background but found his passion in art and photography. Three years ago, he hosted a bilingual program, Street to Kitchen Asia, showcasing the history and culture behind Taiwanese street food with such thought-provoking insight. Can we carry Taiwan with us? Can we let the world learn about Taiwan in a less intimidating way? He proved it to be fun and possible. 

Where do you find inspiration?

I read copiously to compensate for the fact that I didn’t grow up in the US. I also watch a lot of movies and shows to keep up with what is current. It is my firm belief that knowledge is power and imitation is the first step before creation. 

What’s next on the horizon?

With COVID abating (fingers crossed), we are hoping to get back to doing much larger events (500 – 1K people).