Sphyrn started because I seek social acceptance for the duality of my existence.
這間被戲稱為『鯊魚行銷公司』的
一人小公司是我
對於台裔美國人身份認同的極致體現。
Sphyrn (n. )
/s-freen/
Root: Greek word σφῦρα which means "hammer."
Inspired by the scientific name of hammerhead sharks, Sphyrnidae.
Symbolically represents and embodies the idea of being a part American and a part of another culture
Principles: Drive for fun, rule-bending, and inclusiveness.
A Marketing firm that promotes API cultures allows AAPI female vendors to work safely and feel comfortable being themselves.
Sphyrn (short for Sphyrn Marketing) started in 2020 as a marketing firm focused on promoting Asian-owned brands. We left our old job in the life science field to pursue a new career path that requires more than passion and luck.
We specialize in marketing strategies that help businesses reach real audiences through social media tools and broadcast information via their online presence and traditional media.
Having a unique experience living in Taiwan and the US, we can tailor the information to various target audiences who read Traditional Chinese, Simplified Chinese, or American English.
We are an all-in-one stop that takes care of translation, copywriting, marketing strategy, graphic design, and networking for you.
Sphyrn Missions
Female Empowerment
Racial Equality
Diversity and Inclusion
Sustainability
AAPI / API businesses
Our value
Do good without sacrificing the fun
The Brain and Operator of Sphyrn
— Jean
“ I do everything.”
Jean S., aka Sharklin, is currently a full-time marketer, working at HungryPanda as a Marketing Associate. She wears many different hats— as an AAPI (Asian American Pacific Islanders) advocate, a bilingual podcast host, and a bilingual writer, editor, marketer, translator, and interpreter. Occasionally, she skateboards and wishes for more time to read books.
As an emphatic person who cares about human rights, she spent her leisure time doing pro bono translation for Response Crisis Translation, an organization that provides interpretation and translation services for migrants and refugees.
She started her marketing journey by volunteering for OCA-Greater Houston’s Big Bao Battle Planning Committee. Gradually, she found zest in the work she did for the AAPI community that she signed up as a contractor to run social events for OCA-Greater Houston and started Sphyrn Marketing along the way.
She co-hosted Season 2 podcast for US-Taiwan Watch, a traditional Chinese new media that focuses on reporting and bridging the US-Taiwan relationship.
Lin is multilingual and fluent in Mandarin, Taiwanese, and American English.
She was born in NY and relocated with her family to Taiwan in 1996. She received most of her education in Taiwan. After studying for two years at Chang Gung University, she transferred to the Ohio State University in 2012 and obtained her Bachelor of Science in Microbiology in 2016. She then has been living in Texas since 2016.
